FREELANCE BRIEF
MARKETING & COMMUNICATIONS SPECIALIST
- Reporting to: Light Up The North (LUTN) Chair
- Contract dates: Oct 2023 – Sep 2024 inc, with potential extension
- Fee: £200 per day (total fee available for 12 months: £7,200)
- Working pattern: Average 3 days per month, flexible + remote
Light Up The North is a network of light festivals which have come together to share their collective expertise and to learn together. We work together to support artists, to commission new artworks, to carry out research and as a strategic consortium which supports the development of the light art sector.
We wish to appoint a freelance Marketing & Communications specialist to work with us to raise the profile of the network, extending its reach and showcasing our work, both as a network and through the network members’ festivals.
PERSON SPECIFICATION
The Marketing & Communications Manager should have the skills and experience to enable them to fulfil the role, including copywriting, web and social media proficiency, some awareness of press, an ability to analyse data and make reports. They should understand Comms strategies and have the ability to develop the LUTN Comms strategy, reviewing developments and successes and setting targets.
They should be an excellent and strategic communicator, able to work within a complex environment, engaging with network partners.
The role requires a highly organised person who is excited about the chance to champion light festivals and engage artists, participants and partners, as well as audiences, with striking, innovative and creative communications.
The role provides the opportunity to visit light festivals and other related events.
The role requires (and also offers) a flexible approach. Whilst the LUTN network meets bi-monthly and there are opportunities, activities and a comms requirement throughout the year, the festivals take place in the autumn, winter and early spring months, which means that these will be the busiest months.
TASKS
STRATEGY: Develop and deliver the LUTN Comms Strategy, supported by the LUTN Comms sub-group.
DEVELOP CONTENT: Working with the festival partners, develop engaging content for use on the LUTN website, in social media posts, press and e-news.
SOCIAL MEDIA & ADVERTISING: Manage the LUTN social media channels, regularly posting content and opportunities, and monitoring engagement. Grow followers and engagement. Manage a modest advertising budget.
E-NEWS: Develop and deliver a plan for a quarterly e-newsletter. Work with festival partners to plan and gather content, and manage distribution.
PROFILE & PRESS: Working closely with the network members, contributing to writing and distributing occasional press releases. Develop and maintain a press contacts list.
DOCUMENTATION & REPORTING: Support the reporting of LUTN activities, including collating documentation, and interpreting data. Review the impact of our communications through analytics and PR reach.
Update the LUTN Comms Strategy on a bi-monthly basis to report on comms activities and progress, to the bi-monthly LUTN network meeting.
ENGAGE: Connect with the producers and/or marketing leads of each of the member festivals. Liaise with LUTN’s Website Manager to align comms.
ADVOCACY: Be an advocate for LUTN and its members, attending festivals and related events from time to time. A travel budget is available.
FEE
The fee is based on £200 per day, and an average of 3 days per month, although it is expected that the workload will be weighted to the autumn months.
The fee is payable monthly.
You would be formally contracted by Blackpool Council and will require a UTR to receive payment through invoices.
If you have any questions about this opportunity, please contact Angela Cregan on 01253 476403
TO APPLY
Please submit your CV with a short supporting statement (no longer than 2 pages) describing your suitability and interest in the role. Please outline how your skills and experience fit the Person Specification and Tasks.
Submit by email to admin@lightupthenorth.com
Deadline: 12 noon, 18th September 2023
Shortlisted applicants will be notified by: Friday 22nd September 2023
Interviews will be held on 25th & 26th September 2023
As well as your application, please consider completing our Equality & Diversity Monitoring Form. This helps us to understand whether we are successfully reaching a diverse range of applicants. The monitoring form is entirely anonymous and not connected to your application. To complete the monitoring form click HERE.